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涓€銆佷簹椹€婂箍鍛婄殑鍩虹鐭ヨ瘑
1. 姒傝堪
浜氶┈閫婂箍鍛婃槸涓€绉嶅熀浜庡叧閿瘝鎴栦骇鍝佸垎绫昏繘琛屾姇鏀剧殑骞垮憡褰㈠紡锛屽彲浠ュ府鍔╁崠瀹跺湪绔炰簤婵€鐑堢殑甯傚満涓彁楂樹骇鍝佺殑鏇濆厜搴﹀拰閿€鍞噺銆傚箍鍛婅垂鐢ㄩ噰鐢ㄤ粯璐圭偣鍑伙紙PPC锛夋柟寮忥紝鍗冲彧鏈夊湪骞垮憡琚偣鍑绘椂鎵嶉渶瑕佷粯璐广€?/p>
2. 浜氶┈閫婂箍鍛婄被鍨?/p>
锛?锛夋悳绱㈠箍鍛婏細鍦ㄤ簹椹€婄殑鎼滅储缁撴灉椤甸潰涓婏紝鏍规嵁鍏抽敭璇嶅尮閰嶆樉绀哄晢鍝佸箍鍛婏紝鐐瑰嚮鍚庤繘鍏ヤ骇鍝佽鎯呴〉銆傛悳绱㈠箍鍛婄殑鎶曟斁瀵硅薄鏄簹椹€婂崠瀹躲€?/p>
锛?锛夊搧鐗屽箍鍛婏細浠ュ搧鐗屽悕涓哄叧閿瘝杩涜鎶曟斁锛屽睍鐜板寘鍚涓骇鍝佺殑鍝佺墝璇︽儏椤甸潰銆傚搧鐗屽箍鍛婄殑鎶曟斁瀵硅薄鏄搧鐗屾墍鏈夎€呫€?/p>
锛?锛塖ponsored Products锛氶拡瀵圭壒瀹氫骇鍝佽繘琛屾姇鏀撅紝涓庢悳绱㈢粨鏋滈〉闈㈢被浼硷紝鐐瑰嚮鍚庤繘鍏ヤ骇鍝佽鎯呴〉銆係ponsored Products鐨勬姇鏀惧璞℃槸浜氶┈閫婂崠瀹躲€?/p>
锛?锛塖ponsored Brands锛氫互鍝佺墝鍚嶅拰澶氫釜鍏抽敭璇嶈繘琛屾姇鏀撅紝灞曠幇鍖呭惈澶氫釜浜у搧鐨勫搧鐗屽箍鍛婏紝鐐瑰嚮鍚庡彲浠ヨ繘鍏ュ搧鐗岃鎯呴〉鎴栦骇鍝佽鎯呴〉銆係ponsored Brands鐨勬姇鏀惧璞℃槸鍝佺墝鎵€鏈夎€呫€?/p>
3. 璁剧疆骞垮憡棰勭畻
鍗栧鍙互閫氳繃璁剧疆骞垮憡棰勭畻鏉ユ帶鍒跺箍鍛婃姇鏀剧殑璐圭敤銆傞绠楀彲浠ユ牴鎹棩銆佸懆鎴栨湀鏉ヨ瀹氾紝涔熷彲浠ヨ瀹氭瘡娆＄偣鍑荤殑鏈€楂樹环鏍硷紝浠庤€屾帶鍒舵瘡澶╃殑骞垮憡鏇濆厜閲忓拰璐圭敤銆?/p>
浜屻€佷簹椹€婂箍鍛婃姇鏀剧瓥鐣?/p>
1. 閫夋嫨鍏抽敭璇?/p>
鍏抽敭璇嶆槸浜氶┈閫婂箍鍛婃姇鏀剧殑鏍稿績锛岄€夊ソ鍏抽敭璇嶅彲浠ュ府鍔╁箍鍛婂湪鍚堥€傜殑浣嶇疆灞曠幇锛屽苟鍚稿紩鍒板鍟嗗搧鏈夐渶姹傜殑璐拱鑰呫€傚湪閫夋嫨鍏抽敭璇嶆椂锛屽簲璇ユ敞鎰忎互涓嬪嚑鐐癸細
锛?锛夐€夋嫨涓庡晢鍝佺浉鍏崇殑鍏抽敭璇?/p>
锛?锛夐€夋嫨绮惧噯鐨勫叧閿瘝锛屼互鑾峰緱鏇村ソ鐨勭偣鍑荤巼鍜岃浆鍖栫巼
锛?锛変娇鐢ㄤ簹椹€婃彁渚涚殑宸ュ叿锛屽浜氶┈閫婃悳绱㈡帹鑽愬拰浜氶┈閫婂箍鍛婃姤鍛婄瓑锛屾潵鏌ユ壘鏈夋剰涔夌殑鍏抽敭璇嶃€?/p>
2. 缂栧啓骞垮憡鏂囨
骞垮憡鏂囨闇€瑕佸惛寮曡喘涔拌€呯殑娉ㄦ剰鍔涳紝鍚屾椂鎻忚堪娓呮鍟嗗搧鐨勪紭鍔垮拰鐗圭偣銆傚湪缂栧啓骞垮憡鏂囨鏃讹紝搴旇娉ㄦ剰浠ヤ笅鍑犵偣锛?/p>
锛?锛夊皢鍏抽敭璇嶄笌骞垮憡鏂囨鐩哥粨鍚堬紝浠ユ彁楂樺箍鍛婄殑鐩稿叧鎬?/p>
锛?锛夋弿杩板晢鍝佺殑灞炴€с€佸姛鑳藉拰浼樺娍锛屼互鍚稿紩璐拱鑰呯殑鍏磋叮
锛?锛夊湪骞垮憡涓娇鐢ㄥ惛寮曚汉鐨勫浘鐗囷紝浠ュ鍔犺喘涔拌€呯殑鐐瑰嚮鐜囥€?/p>
3. 閫夋嫨骞垮憡鎶曟斁浣嶇疆
鏍规嵁涓嶅悓鐨勫箍鍛婄被鍨嬶紝浜氶┈閫婃彁渚涗簡涓嶅悓鐨勫箍鍛婃樉绀轰綅缃€傛牴鎹晢鍝佺被鍨嬪拰棰勭畻锛屽崠瀹跺彲浠ラ€夋嫨閫傚綋鐨勫箍鍛婃姇鏀句綅缃紝浠ヨ揪鍒版渶浣虫晥鏋溿€?/p>
4. 鐩戞帶骞垮憡鏁堟灉
閫氳繃鐩戞帶浜氶┈閫婂箍鍛婄殑鏁堟灉锛屽彲浠ュ強鏃惰皟鏁村箍鍛婃姇鏀剧瓥鐣ワ紝浠ヨ幏寰楁洿濂界殑鏁堟灉銆傚崠瀹跺彲浠ラ€氳繃浜氶┈閫婂箍鍛婃姤鍛婄瓑宸ュ叿鏉ヤ簡瑙ｅ箍鍛婄殑鏇濆厜鐜囥€佺偣鍑荤巼鍜岃浆鍖栫巼锛屼粠鑰岄拡瀵规€у湴杩涜浼樺寲銆?/p>
涓夈€佷簹椹€婂箍鍛婁紭鍖栫瓥鐣?/p>
1. 浼樺寲鍏抽敭璇?/p>
浼樺寲鍏抽敭璇嶆槸鎻愰珮骞垮憡鏁堟灉鐨勯噸瑕佹墜娈点€傞€氳繃浼樺寲鍏抽敭璇嶏紝鍙互澧炲姞骞垮憡鐨勭浉鍏虫€э紝鎻愰珮鐐瑰嚮鐜囧拰杞寲鐜囥€傚父鐢ㄧ殑浼樺寲鏂规硶鏈変互涓嬪嚑绉嶏細
锛?锛夋坊鍔犺礋鍚戝叧閿瘝锛氭牴鎹箍鍛婃晥鏋滄姤鍛婁腑鐨勮〃鐜帮紝鎺掗櫎涓庢窐姹颁笌鍟嗗搧鏃犲叧鎴栦綆鏀剁泭鐨勬煡璇㈣瘝銆?/p>
锛?锛夋坊鍔犻珮杞寲鐜囩殑璇嶆眹锛氭牴鎹簹椹€婂箍鍛婃姤鍛婏紝璇嗗埆杞寲鐜囬珮鐨勬悳绱㈣瘝锛屼紭鍖栫浉鍏崇殑骞垮憡璁″垝銆?/p>
锛?锛夋坊鍔犻暱灏惧叧閿瘝锛氭坊鍔犻暱灏惧叧閿瘝鍙互甯姪鍗栧鍦ㄧ珵浜夎緝浣庣殑棰嗗煙涓幏寰楁洕鍏夊拰杞寲銆?/p>
2. 浼樺寲骞垮憡鏂囨
浼樺寲骞垮憡鏂囨鏄彁楂樺箍鍛婄偣鍑荤巼鍜岃浆鍖栫巼鐨勯噸瑕佹墜娈点€傞€氳繃浼樺寲骞垮憡鏂囨锛屽彲浠ュ惛寮曟洿澶氱殑璐拱鑰呯偣鍑诲箍鍛婏紝骞跺鍔犺浆鍖栫巼銆傚父鐢ㄧ殑浼樺寲鏂规硶鏈変互涓嬪嚑绉嶏細
锛?锛変娇鐢ㄥ彛鍙锋垨鐭锛氫娇鐢ㄦ湁鍚稿紩鍔涚殑鍙ｅ彿鎴栫煭璇彲浠ュ寮哄搧鐗屽舰璞★紝鎻愰珮骞垮憡鐨勭偣鍑荤巼銆?/p>
锛?锛変娇鐢ㄦ湁鍚稿紩鍔涚殑鍥剧墖锛氫娇鐢ㄥ惛寮曚汉鐨勫浘鐗囧彲浠ュ鍔犺喘涔拌€呯殑鍏磋叮锛屽苟鎻愰珮骞垮憡鐨勭偣鍑荤巼銆?/p>
锛?锛夊姞鍏ヤ究鍒╂€у洜绱狅細鍔犲叆渚垮埄鎬у洜绱狅紝濡傚厤璐归€佽揣鎴栭€€璐т繚闅滅瓑锛屽彲浠ユ彁楂樿喘涔拌€呯殑婊℃剰搴﹀拰杞寲鐜囥€?/p>
3. 浼樺寲骞垮憡棰勭畻
閫氳繃浼樺寲骞垮憡棰勭畻锛屽彲浠ユ帶鍒跺箍鍛婅垂鐢紝骞舵彁楂樻姇鏀炬晥鏋溿€傚父鐢ㄧ殑浼樺寲鏂规硶鏈変互涓嬪嚑绉嶏細
锛?锛夎皟鏁村嚭浠凤細鏍规嵁鍏抽敭璇嶅拰骞垮憡绫诲瀷锛岃皟鏁村嚭浠峰彲浠ユ帶鍒跺箍鍛婃洕鍏夌巼鍜岃姳璐广€?/p>
锛?锛夐噸鍒嗛厤棰勭畻锛氭牴鎹箍鍛婃晥鏋滃拰瓒嬪娍锛岄噸鏂板垎閰嶉绠楀彲浠ヤ紭鍖栧箍鍛婃姇鏀撅紝鎻愰珮杞寲鐜囥€?/p>
锛?锛夎绔嬫椂闂存锛氳绔嬪箍鍛婃姇鏀剧殑鏃堕棿娈靛彲浠ユ牴鎹喘涔拌€呰涓哄拰閫夋嫨鎬у湴鎶曟斁骞垮憡锛屼互鑾峰緱鏇村ソ鐨勬晥鏋溿€?/p>
鍥涖€佹€荤粨
浜氶┈閫婂箍鍛婃槸涓€绉嶆湁鏁堢殑鐢靛瓙鍟嗗姟骞垮憡褰㈠紡锛屽彲甯姪鍗栧鍦ㄧ珵浜夋縺鐑堢殑甯傚満涓彁楂樺晢鍝佺殑鏇濆厜搴﹀拰閿€鍞噺銆傞€氳繃閫夋嫨鍚堥€傜殑鍏抽敭璇嶃€佺紪鍐欏惛寮曚汉鐨勫箍鍛婃枃妗堛€侀€夋嫨閫傚綋鐨勫箍鍛婃姇鏀句綅缃拰鐩戞帶骞垮憡鏁堟灉锛屽彲浠ユ彁楂樺箍鍛婄殑鐐瑰嚮鐜囧拰杞寲鐜囥€傞€氳繃浼樺寲鍏抽敭璇嶃€佸箍鍛婃枃妗堝拰骞垮憡棰勭畻锛屽彲浠ヨ揪鍒版渶浣崇殑骞垮憡鏁堟灉銆?/p>
